Almost five (5) years ago - We used to keep in touch with your clients using phone calls, email messages, and face to face meetings. Today the world has transformed. Customers require even more frequent updates, yet it's almost unreasonable to meet with every business contact on a routine basis.
Thankfully, Blogging has appeared to salvation. Setting up a Blog on your website - and having a comparable RSS feed - means you will be able to keep in frequent touch with your customers and possible clients. Moreover, you don't have to contact them and they can get your most recent news without having to visit your website every time.
Consequently, how does this all work? A Blog is really a decorative name for a web page that gets updated continually. It's nothing special. There are several methods regarding writing 'Blogs', however, they are nothing more than computer programs which allow you to easily update a web page. Far and away the simplest way to set up a Blog is with a website-titled blogger.com. However, for keeping in touch with your customers, RSS is the key.
RSS stands for Really Simple Syndication. What this means is that your Blog is able to be automatically delivered to customers who want to read it - you don't need to send it to them and neither do they have to come and pick it up. All they need is the address of your RSS Feed and their RSS Newsreader can do the assignment for them. There are many RSS readers available and new web browsers combine the capacity to read RSS feeds and keep them updated.
RSS stands for Really Simple Syndication. What this means is that your Blog is able to be automatically delivered to customers who want to read it - you don't need to send it to them and neither do they have to come and pick it up. All they need is the address of your RSS Feed and their RSS Newsreader can do the assignment for them. There are many RSS readers available and new web browsers combine the capacity to read RSS feeds and keep them updated.
Any time you add new content to your Blog, the RSS Feed automatically gets updated in everyone's Reader program or web browser. Which means you are guaranteed to stay in contact with customers and prospects. You don't have to do anything other than show the content. Likewise, you don't face the problems of email filters and anti-spam programs blocking your email. However, people tend to read RSS Feeds because they have subscribed to them whereas they tend to ignore non-urgent emails.
At the same time, you can recognize, there are certain advantages to Blogs and RSS Feeds. But it doesn't stop there. Search engines love them. That's because Blogs supply fresh and new content - Exactly what searchers are looking for. Consequently, the search engines are actively driving Blogs higher up the search engine ranking. This means if you don't have a Blog for your business, you are severely shortening your chances of a high search engine ranking.
Also Read: 5 MISTAKES MOST BLOGGERS MAKE
You need a blog nowadays to get noticed by the search engines. Hence, Blogging is required. Not only does it help improve your web presence; it also means you can keep in contact with customers and prospects more efficiently. And all the marketing research you can find will inform you that keeping in normal touch with your customers is a significant part of gaining additional business. So, get ready for Blog!
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