It is not just about generating a sale and leaving everything else. Generating sales is more about keeping the lead. A marketing qualified lead (MQL) is a form of lead which can take the customer through a journey of ease. A journey where the customer starts from a place where he is willing to solve a problem.
When the brand reaches the customer, it means the client is looking for a company that can help them solve their problem. MQL is basically handling the customer with care. It’s about listening to the customer and handling them to the sales personnel.
Once the customer reaches the salesperson, it is the job of the salesmen to close the sales. At this moment customer knows everything about how the brand will solve the problem.
MQL is the modern-day approach to gain an advantage over competitors and provide the customer with better services. Check out this amazing infographic by Branex – a digital agency which explains how to generate MQL and keep the customers coming back for more. It’s not just about keeping the customer, in the end, it is about letting the customer know that they can come back for more.
Author Bio:
I’m Muhammad Osama qualified professional with a ground-breaking experience in developing SEO campaigns, analytics, and monitoring the ranking in Google search pages. A clear communicator with experience of digital marketing and improving the ranks of a brand within a few months.
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