Facebook Pixel and its Working Applications

Facebook Pixel meaning?

A Facebook pixel is code that you can place on your website. It will help you to track the conversions from your Facebook ads and optimize your next ads based on collected data, building the targeted audiences for future ads, and remarketing to the qualified leads with targeted messages to the people who have already taken some kind of action on your website like purchased your product, subscribed for your blog etc.

It works by placing the pixel code on your website and triggering cookies to track users as they click on your Facebook ad to reach to your website. It helps you to gather your targeted group data and then making strategies on the basis of their last time behavior on your website. This helps you to make effective strategies for your next social media advertising campaign. With all these factors it is necessary to use Facebook Pixels in your next advertising campaign.

How does a Facebook Pixel Works?

Facebook used to have a custom audience pixel before for retargeting your website visitors and conversion pixels for tracking your website conversions and subscriptions. But in 2015 Facebook simplified this process by introducing a new Facebook Pixel, making it much better than before. It was then updated again in 2017 to make the Facebook advertising easier and effective.

Also Read: Learn Some Secrets of Video Advertising through Facebook

At Rankfrog we believe the process starts when someone clicks your advertisement to reach your website and taken an action there like completing a purchase. Your Facebook pixel will then trigger that and report the action in Facebook ads manager. This helps you to analyze if that user has completed the desired action of the ad like buying a product or filling out the form on your landing page. The Facebook pixel give you the deep insight into your marketing strategy, by providing you the detailed analysis about your ads conversion rate and not just the click-through rate. This helps you further implement the desired changes that are required on your landing page or your advertisement content.

What Activities Can a Facebook Pixel Track?

When a user takes an action by clicking on an ad and reach your website, the Facebook pixel records it as an event. It can track 9 of them:

●       View content - Tracking the key page views per session (article, landing page, product page)

●       Search - Track searches done by your user on your website (product searches, content    search, and blog search)

●       Add to cart - Track when items are added to the cart or save for later by your user

●       Add to wishlist - Track when items are added to the wish list for later purchase or decision.

●       Initiate checkout - Track when people enter your checkout flow and show intent to purchase your product.

●       Add payment info - Track when people add payment mode of information regarding their card etc. during the checkout flow

●       Make Purchase - Track purchases or checkout flow completions (landing on purchase confirmation page or thank you)

●       Lead  - Track when someone converts into a qualified lead (through the form submission, sign up for trial)

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Complete registration - Track when someone completes your registration form (complete subscription, sign up for a service)