Facebook has become the best ally of video advertising.
In a revolutionized world in which investment
for television advertising has been canceled almost entirely, platforms such as
Facebook, YouTube, Instagram or Snapchat have become a new channel for video
advertising. Within all the possibilities that exist to start up an online
audiovisual advertising campaign, some sites like YouTube have already found
their promotion formula to which many corporate
video production companies in Dubai and around the world follow to guarantee the success of their video.
With approximately three years since the
function was activated to upload promotional videos on Facebook, it seems that
this social network has also begun to develop a unique format. If you want to
go beyond the classic YouTube and become a master of the videos on Facebook,
below we will give you some tips so you can achieve your goal.
1.==> Choose The Type of Video Advertising You Want for Your Facebook Page.
One of the main advantages that you can find
on Facebook is that no matter the trajectory of your company, anyone can make a
good low budget strategy. So that you can make the most of your video
advertising through the most famous social network, you must first know that
Facebook presents two ways in which you can post a video. The first is to
create your video ads directly on the platform, you can upload a previously
made material or generate a presentation of up to seven images at a time. The
second is to make a publication with a Vimeo or YouTube video and promote it
with a small investment.
2.==> Analyze Very Well The Objectives You Want To Achieve With Your Video Advertising.
Another benefit you can get when using
Facebook as a promotional tool is the possibility of segmenting your market to
find the ideal customer. In order to reach that specific client, you must plan
your objectives thinking about it. Once you know who you want to reach, you can
use the marketing settings offered by the platform to add all the options you
need.
3.==> Take Care Of The Image And Titles Of Your Publications.
If you have ever paid attention to Facebook
videos, surely you already know that this network contains the auto play
function; that means that the video will start playing on the screens of all
your followers and clicking on it will only make the sound integrate with the
image. Taking into account this function, it is best that the video includes an
attractive visual load in the first few seconds. Another resource that you can
use in search of effectiveness is to accompany your publication with an
interesting title that engages the user or invites him to participate.
4. Quality Will Never Cease To Be Important For Video Advertising.
Although the theme is the best and your video
is very entertaining, no one will want to see it if the quality is not good. We
recommend that at all times you have a clear image and a clear sound that is
understood very well. Although quality is very important, you should also take
into account that the heavier the video, the longer it will take to load. Do
not make the mistake of recording in extreme formats such as 4K, the best
format for this social network is the HD 720.
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