You are an entrepreneur who has newly established a startup. The competition is stiff and the industry is evolving with each passing day. You always wanted to steal the limelight and make your business stand out from the crowd but that will not happen if you are using the traditional approach. You will have to think out of the box and use modern tools, techniques, and tactics to promote your business.
Whether it is Facebook or Twitter, the low organic reach and rapidly changing algorithm along with the competition means that your post gets buried under loads of other posts. As a result, you fail to get the eyeballs you want. This forces you to look for alternatives to promote your business efficiently.
Also Read: Challenges of Internet Marketing
In this article, you will learn about seven unique ways to promote your business that you have not tried yet.
1. Join Hands with Twitch Streamers
I am sure that most of you have not heard of Twitch let alone use it to promote your business. Twitch is a live video streaming platform mainly geared towards gamers but have a lot of potential for other industries as well. With more than 46 billion minutes of monthly watch time on Twitch, it has become a popular platform that most businesses tend to ignore.
You could partner with a few Twitch streamers to promote your startup. Even if they have a smaller audience, they are worth considering especially if their audience is closely connected with them. This could help you in getting exposure to your newly established business needs.
2. Use YouTube Pre-Roll Ads
Pre-roll ads on YouTube might seem irritating to many users but there are success stories too. Billy Gene, Tai Lopez, and Sam Ovens are some of the best examples of people who have achieved roaring success via YouTube pre-roll ads. This is enough to justify that you should consider YouTube pre-roll ads successfully.
The advantage with YouTube pre-roll ads is that the popular video-sharing platform forces its users to watch the ad for five seconds before they can skip it. Invest in YouTube pre-roll ads with the intention of increasing brand awareness and you can achieve great results from it.
3. Run Podcast Ads
With our hectic daily routines, we rarely get time for self-improvement. That the reason why most people tend to make the most of their commuting time and listen to podcasts. Startups can build trust and create a stronger bond with Podcast ads. Imagine the impact a podcast ad could have on your audience if a podcaster like Tim Ferris is promoting your product through his popular podcast.
Believe it or not, many people will buy your product because a podcaster has recommended it in one of his podcasts. Make sure that the podcast is listened by your target audience or the podcast is related to your industry in order to get the best results out of it.
4. Sponsor a YouTuber
I don’t know about you, but I have seen many top YouTuber promote products from different brands. Despite this, most business never thinks about sponsoring a YouTuber. With a wide range of YouTube creators with varying audience size and subject matter expertise, you are literally spoilt for choice. Even if you have set aside a limited budget for YouTube marketing, you can reach out to YouTubers with a smaller audience. With advertisers paying them petty pennies, they will love to promote your products in exchange for compensation. It will be a win-win situation for both parties.
5. Take Advantage of Medium
Medium is a great platform for startups because seven out of ten top publications on the platform are related to tech and business. This is a clear indication that Medium users are mostly tech-savvy and interested in business. You can use Medium in a variety of different ways. You can start off by creating a publication on Medium that is directly related to your industry or brand or build your personal brand and establish yourself as an authority by writing on hot industry topics. If that seems too time-consuming and difficult, you can also sponsor an already established publication on Medium.
6. Answer Questions On Quora
People are looking for answers for their queries and they are spending more and more time on question and answer website like Quora. Moreover, it provides you a great opportunity to share your experience, knowledge, and expertise with others by answering questions related to your industry. This helps you to establish yourself as a thought leader in the industry and build trust.
Quora can also help you rank higher in search engines. When people are entering a question in search engines, it is likely that entry from Quora might pop up and it could be yours if you have optimized it with relevant keywords. Moreover, this allows you to get more exposure for your content and attract attention from some authoritative websites.
7. Rope in the right Influencer
As a startup, getting traction is difficult and as an influencer, it is hard to keep the cash flowing consistently. This is why both parties are looking at one another to help each other get over this issue. According to Bloglovin’ study, 84% of micro-influencer charge you less than $250 for each sponsored post and 97% will charge you less than $500 for a branded Instagram post. While newly established will get enormous brand exposure as influencers will let their followers know about their products and the company they are partnering with.
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With the popularity of influencer marketing, many startup owners are considering hiring an influencer to join their team of content creators to help their brand take off. Although it is quite rare, things are improving as more and more business jump on the influencer marketing bandwagon. This means that this trend will not die down anytime soon and will continue in years to come.
To manage your marketing efforts efficiently, use online task management software for streamlined operations.
How do you promote your startup online? Which tactics do you use? Feel free to share it with us in the comments section below.
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