An enticing website has become a crucial factor for all type of businesses who are looking to find success online.
However, if your website doesn’t rank in top search engine rankings, then that
attractive website design is useless.
How attractive your web design may be, it is
worthless, if your user doesn’t get what he is looking for. The most important
element of designing a successful website is knowing the user intent.
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Whether you are making a major overhaul
in your website or designing a new website, you must know the effective website design optimization tips that
ultimately generate high traffic and increased conversions.
1. Design keeping user in mind
You are not the only one to look at the
website. Remember, your website is about the users. Design your website so that
users can easily find out what they are looking for. Improve your site
navigation and make as easy as possible. Today, users want to access the
information quickly, and they don’t find it on your site, they will bounce back
quickly.
2. Keep it simple
While you may think of an impressive
website with a lot of add-on features, animation, and trendy designing
elements, most web designers agree with the fact that simple is attractive. Websites
which are easy to navigate and minimal design features are highly appreciated.
Let your service and product speak for itself.
3. Don’t ignore Image Alt
Attributes
Use descriptive image alt attributes for
all your pages. Image alt attributes are very important as it helps in
increasing the rank of your website. However, many people just add text for the
image alt attribute. No alt attribute is much better than inaccurate alt
attribute.
4. Make it easy to contact
you
Design our website in a way that it is
easier for the user to find your contact information. As a customer, when you
visit a website, you surely don’t want to waste your time in looking for the
phone number or any other contact information to ask a question.
The most effective way to offer quick
access to customers to get in touch with you quickly is to add your contact
information permanently on your homepage.
5. Make mobile-friendly
website
With the increasing number of mobile
devices users, optimizing your website for mobile is a good SEO strategy. A
website which is not optimized for mobile phones is difficult to navigate.
6. Use concise messages
When a user lands at the homepage of your
website, you are surely wanted to address their needs with the short yet
compelling messages. Having too much text on your websites’ homepage compels
users to bounce back from your website.
To hold the user, use concise and
compelling messages on the homepage of your website.
7. Use strong
calls-to-actions
Call-to-actions are what attracts the users
to take action. It offers you the opportunity to engage with users. However,
simple calls-to-actions won’t serve your purpose. Like simply saying, “learn
more” won’t compel the users to click on it.
Use strong and enticing call-to-action to
create user engagement and keep your audience involved in your website.
8. Update pages with fresh
content
Include a blog section on your website
and update it frequently with the new and updated posts. Search engines love to
see changed web page content as it shows that the website is alive and working
well.
9. Make it personal
A website that does not show any
connection with a company or a person that represents the company is very
unpleasant. When any user visits your website, they want to know the real
people behind the website.
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One of the biggest mistakes to avoid is
to use stock photographs. Users today quickly recognize the stock photos and
give your site a fake feel. So, use high-quality photos to give a professional
look to your site. This website design optimization technique offers better ROI
helps in gaining a better ROI on your website.
10. Use
design that drives conversions
The most important thing about website
designing is that your main focus should be to answer the user’s questions very
efficiently. So, design your website keeping user intent in mind.
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Incorporate these website design optimization tips on your website and enjoy a great
user experience with increased traffic and conversions.
Start optimizing!
Aarif Habeeb is a Digital marketing
Consultant, blogger, and content strategist at WomenFreelancer,
a platform for Hire Freelancers Online and Find Job for work from home. He
is Passionate about content marketing, blogging and always up-to-date with the
latest trends. Follow him on Twitter and Linkedin.
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