Best CRM Software for your Small Businesses in 2019

Do you compare the best CRM software for small businesses? CRM software helps you manage customer relationships, increase sales, manage leads and grow your business.

Because of the crucial role that Customer Relationship Management (CRM) software plays in your business success, it is extremely important that you research the industry well and compare the best CRM providers before making a decision.

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In this article, we show you our expert choice of the best CRM software for small businesses. We compare popular CRM software in terms of functions and share the pros and cons to help you choose the best platform.

What is CRM software?

CRM software or Customer Relationship Management software is a tool that allows you to manage customer data and provide streamlined customer services for your entire company.

Most companies need a contact manager to process contact details of their customers and prospects. In the early stages of most companies, this is usually done manually via spreadsheets or simple contact management tools.

However, these processes become inefficient as your business grows and if you do not solve the problem quickly enough, this can lead to a significant loss of opportunity/sales.

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CRM software helps solve the problem by storing all aspects of the customer relationship in a database and making it easily accessible. This allows your marketing, sales and customer support teams to have all data at hand when needed.

CRM software is incredibly useful in increasing sales, building customer relationships and providing great customer service. Your customers receive more personal, more attentive and highly efficient service.

What should you look out for in your CRM software?

Because there are so many different CRM software companies, it becomes quite overwhelming for small businesses to decide which is the best CRM for their needs.

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Here are some quick tips for choosing the best CRM software for your company:

1. Ease of use - A recent survey found that 67% of companies conveniently placed the most important feature of their CRM software. You and your team will use it for a few hours every day. If CRM is not easy to use, it does not help you achieve your business goals.

2. Cloud and mobile - In 2008, less than 12% of CRM software was running in the cloud. Today, 87% of CRMs are cloud-based software. It is safer, faster and easy to integrate with other apps and services.

Another study by Nucleus Research found that 65% of companies that use a mobile-friendly CRM have exceeded their sales objectives. This means that you are looking for CRM software that is mobile-friendly.

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This makes it easy for your teams to reach their goals. Your customers receive faster responses and do not have to wait for hours to get a quick response.

3. Create a list of functions You must create a list of functions that you need in your CRM software. Don't worry if you can't immediately think of all functions. This exercise gives you an idea of   what is suitable for your company.

CRM software is not just an address book with the contact details of your customers. They are useful because they are integrated into your marketing, sales and lead generation.

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They help you manage every aspect of a customer's journey with your company down to the smallest detail. You should see how you can integrate the specific CRM software with your existing business processes and sales activities.

4. Integrations - Much mode CRM software contains a large number of functions. However, you must continue to use them with other apps such as your WordPress site, lead generation software, e-mail marketing service, business e-mail service, social media platforms, and more. Make sure your CRM software supports those integrations.

For example, if you manage a membership website or online store, you must integrate your CRM with your membership plugin or e-commerce platform.

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These are just some very basic requirements that you would like to check. You can also consider pricing, the ability to add users and departments, security, GDPR compliance, and more.

We made a list of the best Sales & CRM tools of 2019.

1. CorporateStack CRM

2. Salesforce

3. Bitrix24

4. Zoho

5. FreeAgent