The popularity of
e-commerce platforms is on the rise. Consumers prefer to shop online because of
the convenience it provides. Many businesses have developed e-commerce
platforms to cater to consumers. Internet service providers like Spectrum in Maine e-commerce platforms
for consumers. Some platforms are more advanced. Some offer more product
options.
Your platform should
be designed with the consumer in mind. Try to make your platform as efficient
as possible. Additionally, it always helps use friendly colors and images.
Making your platform easy on the eyes helps makes users more likely to visit
and browse your platform.
Here are 10 ways you can improve your e-commerce platform design to increase sales.
10 Things You Can Do to Improve Sales on Your E-commerce Website
- 1.
Integrate
Systems to Discourage Abandonment
- 2.
Use
Clear Formats and Call to Actions
- 3.
Use
Analytics Efficiently
- 4.
Keep
Shopping Methods Simple
- 5.
Promote
Your Security
- 6.
Recommend
More Products
- 7.
Provide
Shipping
- 8. Promote Consumer Reviews
#1. Integrate Systems to Discourage Abandonment
Once the consumer
starts adding things to their cart, do not think that you have made the sale.
You still have a long way to go. Baymard Institute conducted 28 different
studies of consumer habits. They found that users abandon 68.06 percent of
shopping carts. This is a tremendous revenue loss for a platform.
There are programs
available, which you can implement on your platform to help. Programs like
PicReel allows you to create special deals for users who are about to leave
their carts. The program detects when the user is about to exit the webpage.
Before exiting, the user is prompted to complete the purchase by offering them
a special deal.
#2. Use Clear Formats and Call to Actions
Throughout your the platform, be sure to use clear formatting. If there is too much information on
pages it can turn-off users. Make the platform as simple and easy to navigate
and use as possible. The main purpose of your website is to generate sales.
Having clear Add to Cart buttons is
essential. Analyze the placement, color, shape, etc. well, before finalizing on
one.
#3. Use Analytics Efficiently
Using free tools
like Google Analytics can help with improving your platform. Learn and analyze
consumer trends. It can help you discover how users navigate through your
platform and which pages are most popular. It will also help you understand
your target market better. Knowledge about your target market can help you
develop better marketing strategies.
#4. Keep Shopping Methods Simple
The checkout process
of any platform is the most crucial. It needs to offer simplicity as well as
generate a sense of trust within the user. Some checkout processes involve
multiple steps. These, while necessary, can frustrate users. Try to come up
with creative ideas to help make the checkout process easy and quick. The
longer you delay payment, the more time a user has to change their mind.
#5. Promote Your Security
The major drawback
of e-commerce platforms is growing security concerns. Most consumers are
growing cautious of current cybercrimes. Implement good security protocols for
your platform and remember to let your users know. Try to promote your security
protocols for payment as well as user information. If the user can trust your
security, they are likelier to make a purchase.
#6. Recommend More Products
Consumers tend to
select one or two products at a time when shopping online. Use programs to
promote related products to the ones the user has selected. This increases your
sales. Traditional shops use the same method to organize shelving plans for
their products. By suggesting products that complement what the user is adding
to their carts, you can generate more revenue.
#7. Provide Shipping
Most consumers feel
that shipping charges make the product they want to purchase less appealing.
This results in many abandoned carts at the time of checkout. To lower this
loss of revenue, it is best to offer special rates for consumers. Tie up with
one or two major shipping companies. Giving your platform users better deals on
shipping can greatly increase your bottom line.
#8. Promote Consumer
Reviews
When buying a
product online, consumer reviews become extremely influential. Try to ensure
your platform promotes consumer reviews. Some platforms try to control consumer
reviews by deleting the negative ones. This is not advisable. If all reviews
are positive, the user could feel misled.
It is also important
to offer good website loading times. It is advisable to maintain your own
servers. That would give you decent control over your website. Shop around your
local ISPs for deals like Spectrum bundle deals.
Select a strong connection that would be capable of handling your website
traffic. Amazon calculated that they would lose $1.6 billion in revenue if
their website took 1 more second to load.
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