The faculty of
administration forms professionals capable of using their organizational
knowledge to manage people, resources and business. The job market in this
profession is very broad and presents many opportunities in the public and
private sector.
The administrator
can act in the management of private companies, banks and financial
institutions, public institutions, non-governmental organizations and the
venture capital market, besides being able to exercise the profession
autonomously.
The most common
functions in this career are related to logistics, marketing, finance, and team
management. All this makes the course versatile and has a high demand in the
market. Some areas of this training are even among the high professions in
Santa Catarina. In order to get more information about management strategies,
view Zoe Talent Solutions for career development.
Get to know
management specializations now, discover these professional routes and the
right reasons to start your graduate school right away!
1.
PEOPLE MANAGEMENT
The last few
decades have been very promising for anyone working with human resource
management. The idea that a company is made up only of equipment and materials
has been overcome and entrepreneurs are increasingly aware of the relevance of
human material to an organization.
With this, the
professionals who follow the trends and present solid training in the area again
appreciation in the market. A
specialization in people management
adds value to the manager's curriculum, making clear his interest in
seeing the company beyond finance and bureaucratic processes.
Human resources
are today a strategic factor for many companies. Entrepreneurs began to worry
about relevant issues, such as employee turnover and demotivation. Knowing how
to select and retain talent to work with an innovative and committed team is a
competitive advantage in today's marketplace. In many organizations, people
management is conducted by professionals with a background in psychology or
with a post in human resources.
An administrator
specialized in this area becomes a fully professional, who can act in the
management of material and human resources, generating savings for those who
hire him. For these reasons, this is a very advantageous specialization. In the
course, the professional has access to knowledge about people development,
coordination of work teams and human resources management actions (such as
strategic compensation, personal marketing, and talent identification).
2.
BUSINESS COMMUNICATION AND MARKETING
The
marketing is another strong administrator playing field, so it is among
the main specializations in management.
This post-graduation
enables the professional to understand more deeply the relationship of
marketing with all other company processes, perceiving it as a strategic factor
in management. As marketing actions are critical for companies wishing to face
market competitiveness, this is an area that stands out in job opportunities.
This is because
specialization in marketing offers knowledge that can leverage the image of the
organization and its relationship with customers. Nowadays, this is a strategic
sector and the enterprises are investing more and more in the qualification of
the professionals who work in the area.
For administrators
looking for a complete education, encompassing a new understanding of the
market, more effective relationships with customers and improvement of the company
actions, attending this specialization has everything to be advantageous.
3.
CONTROLLING AND CORPORATE FINANCE
Among the various
areas of management, many professionals have a greater interest in the financial
field. This is a very promising niche, with many opportunities in the market,
but graduation may not be sufficient in preparing for higher positions in the
corporate hierarchy. That's why specialization is a good way.
The professional
who deals with finance is constantly under pressure to optimize processes and
save resources, creating solutions for the financial area of the company. For
this, the theoretical knowledge of the accounting sciences and the frequent
updates are fundamental.
The specialization
in Controlling and Corporate Finance is indicated for the administrators
who need to deepen their studies in the accounting area, with the objective of
acting in the management of finances. In the course, the professional learns to
evaluate companies and business opportunities and to manage actions of control
of expenses and maximization of profits.
4.
STRATEGIC COST AND BUSINESS MANAGEMENT
Still in the
financial area, the specialization that deepens the management of costs and
businesses through a strategic vision are very interesting for management
professionals.
With this
training, the administrator has a global understanding of the interaction
between the various sectors that make up the organization, being able to
analyze the internal and external aspects.
Business and cost
management is central to the business - and they seek a professional capable of
analyzing and using managerial software that supports effective decisions. The
performance in this area is based on the growth and longevity of the company,
ensuring the optimization of processes and increased profits.
5.
MARKET INTELLIGENCE
This is a field
that is growing a lot and that presents itself as a very promising training for
administrators. With the increasing competitiveness among companies and the
constant changes in the Economics and organizational scenarios, the professional needs to keep up to date and
able to anticipate problems and opportunities. This is the goal
of specialization in market intelligence.
In this course,
the administrator learns several techniques to gather data - qualitative and
quantitative - about the company's area of activity and to analyze the
context with efficiency. The student also has contact with tools that perform
the information processing and analysis, facilitating the management of
processes, strategies, policies, products, and services.
For those looking
for a complimentary training to enrich the curriculum and get updated knowledge, this is certainly
a great option.
Companies value
managers who know how to analyze economic scenarios and understand the market
movements, making decisions that put the organization in a more competitive and
advantageous position.
6.
LEAN MANUFACTURING
This is another
great opportunity for professionals who wish to contribute to the growth of the
companies in which they operate. The learn manufacturing specialization
deals with the theory of lean production, developed by Toyota Motor,
which seeks to improve quality and productivity indices by reducing nine wastes
in resource management:
Overproduction,
unnecessary transport, excessive processing, inventory, unnecessary movement, defects,
creativity and information.
Professionals able
to manage these reductions can improve the management of time and costs in the company, leveraging their competitive potential and ensuring a great financial
return.
These are the
major specializations in administration. As you have seen, the administrator
has many paths available. All options add value to the training and practice of
the professional, being one more step to consolidate a successful career.
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