Hottest B2B Content Marketing Trends and Statistics in 2019

Content Marketing has just impacted digital marketing on a gigantic scale, especially in the area of b2b marketing. There are a lot of technology trends that will give a new approach to b2b content marketing. New systems, tools, and platforms are shaping the manner in which brands and marketers contact their audience. Numerous organizations still consider content marketing as a collection of content that visitors find on your website then read at their own recreation.

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Content formatting is changing in the marketing strategy. We’ve observed a major bounce in the utilization of audio and video content as brands look for better approaches to stand out from contenders and take benefit of other promotional channels.

It’s essential to think about the role of innovation as a supplemental method to improve your content marketing techniques, not as a band-aid for poor content. It’s difficult to pass judgment on the direction of content marketing because it continues changing so quickly. However, one thing is without a doubt, content marketing will keep on having an effect going forward.

Audio/ Visual Content

Audio/Visual content focus on making the audio sound better, image look better, media simpler to get access to and expand. The role and utilization of audio/visual technologies have gone from particular use cases to universal presence.

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At the point, when people hear information, they're probably going to recall just 15% of that data three days after the fact. However, if an applicable picture is combined with that equivalent data, people held 70% of the information after three days.

Paid Distribution Channels

Content Distribution is the demonstration of elevating content to online users in different media formats through different channels. Payment could be done using various forms, however, regularly deals with a cost-per-click (CPC) model where the owner of the content pays a specific amount each time somebody clicks through to see the content.

There are various kinds of content that you can circulate. From infographics to podcasts, white papers to videos, and blog posts to case studies, your distribution methodology is just constrained by your creation.

Social Media

Social media gives marketers a voice and an approach to engaging with Customers, friends, and potential clients. social media platforms are presenting many surprising features, which are progressing in towards customizing the "brand" and causes you to spread your message in a conversational and relaxed way.

Social media platforms like Tumblr, Instagram Twitter, Pinterest, Reddit, LinkedIn, YouTube, Facebook, Flickr, WhatsApp, Snapchat, Google+, etc. makes it simple to build and interact with a community of your customers.

Influencer Marketing

Influencer marketing has a splendid future on Instagram YouTube, and Facebook but in new environments where shared networks are free from the problems of sponsored content and advertising, where fair content that’s more authentic turns into the new normal.

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Basically, influencer marketing is a field of marketing that centers around utilizing key leaders to showcase or drive a brand message to the bigger market. As opposed to selling directly to a large group, rather, you can hire, inspire or even pay market influencers to elevate what you have to offer.