Top 10 Content Marketing Management Tools

Are you part of the 88% of B2B marketers who rely on content marketing for acquiring clients?

If yes, you would probably know that content marketing, although, is 80% about how to write better, it is also about doing it the right way using marketing tools.

If you still haven’t figured out which, among the countless marketing tools, is the right one for you, you sure have landed on the right page.

Whether you are just starting out or a have been using content marketing for a while now, the following content marketing management tools can help you use your time and effort strategically.

BuzzSumo for Analyzing Topics and Identifying Influencers

Use BuzzSumo to learn about the content trending in your industry, what your competitors’ are posting and the marketing techniques they are using. The app also helps you find industry leaders, a.k.a influencers, the contents they have been sharing, and help you chalk out influencer outreach strategy. Content alerts, run, and social network analysis reports and competitor’s performance reports are essential features of BuzzSumo.

Evernote for Organizing Content

You can use Evernote if your mind is a jumble and you want to put your ideas where your teams can find it and share their own ideas for collaborations. Use Evernote to share notes, clip web images, web pages, and PDF files. It even allows you to access your information while offline, sync notes across all devices, add annotations, etc.

ClickFunnels for Creating Funnels

Creating sales funnels are important for an internet presence. Sales funnel shows the path of a visitor, from being a lead to a customer. Sales funnels are used to boost a company’s average order value. ClickFunnels saves your time for creating long sales funnel by a few clicks of a button. It is also affordable and productive marketing management tool.

Tweroid for Tweeting when Others are Online

If you use Tweeter for content marketing, you would want to share your Tweets when your followers or audience is online. Tweroid helps you figure out the best day and time to Tweet. It also provides a comprehensive visual report that helps you track most mentions and replies to your Tweets.

Canva for Designing Beautiful Imageries

High-quality images are always great for blogs because it assures quality clicks, which in return boost ranking and credibility. Since Photoshop is neither cheap nor easy to understand, you can use Canva to create likable images. Canva comes with pre-built templates and layouts, where each is designed to support different web platforms, such as social media banner, Instagram, etc.

Uberflip for Improving Content Experience of Your Site

Uberflip is a collection of content marketing, lead generation, account-based marketing, and sales enablement tools that are used to manage blogs, videos, e-books, and a lot of other contents from within a hub. The tool can even be used to create sales streams for uninterrupted visitors’ interaction with your brand.

SEMrush for Search Marketing

From the keywords, your competitors are bidding on to valuable keywords your competitors may not know about, and everything in between, SEMrush can uncover every detail about keywords, competitors’ keywords, organic search, keywords for ranking higher, and a whole lot of other things, like checking backlinks.

Kred for Reaching out to Influencers

Kred helps you reach out to the right influencer and connect with them so that they can boost your content, brand or product’s credibility on social media. The tool analyzes Facebook and Twitter activity to measure your influence.  With this tool, you can build your own influencer status and enhance your online presence.

MailChimp for Exceptional Email Marketing

You cannot ignore email marketing, as it is an important online marketing strategy. One of the perfect ways to implement email marketing is using MailChimp.  The tool has countless features and most of them are free. It lets you track your email list subscribers, monitor metrics, such as average open, and click rate.

Ahrefs for Outranking Competitors

Ahrefs helps you track your own progress, such as mobile ranking, update frequency, website locations, keywords, anchor texts, referring IPS and more. Use Ahrefs for researching before you write your content. And after you finish writing and marketing the content, use the tool to measure its performance, such as backlinks and social media shares frequency.

Pick the ones that you think are an absolute must for customer engagement. Let us know your review on the tools in the comments below.

Article by : Grammar Love