Instagram has become the center of attention
because of its picture sharing feature. It persuades the people to feed their
self and reveal their thoughts to their followers. Moreover, it allows people
to be themselves. When it comes to Instagram for business, it adds more
features for the beneficiaries. Like if you run an e-commerce platform you can
share the accessories on Instagram and allow people to connect to you easily. But
do you know in 2019, who can benefit from Instagram the most?
It’s Real Estate Agents.
Their objective is to connect people to their
dream houses and with Instagram they can make it easy. When they get the
platform to share photos of the exquisite homes, best-selling condos, and
lofts, they can help people more. With technology changing the future of
businesses, it’s important to ditch the ancient ways to sell homes. Technology
has changed the way we live, eat and play, and it’s now changing the way we
shop homes.
So, if you’re a real estate agent and you’re
far away from technology, then let me tell how Instagram will help your
business to give a boost.
1. Show the Real Picture
1. Show the Real Picture
According to a study, people believe what
they see. There’s a difference between telling people to buy or making them
excited about the product. If you have a real estate office setup, then sharing
photos on Instagram will let people know that you exist for real. Besides that,
sharing team photos and events draw people engagement towards your
business.
If I have to buy a house then I’d go the
agent who has his presence on social media, I’ll dig the insights and then hire
him for the services. Because I can’t let my savings go in vain with a real
estate agent who won’t even exist.
2. First-Hand Photography
You’re planning to sell a home. How about
taking its captivating pictures and writing it’s best-selling features in the
description? If you have a 50 Yorkville Ave to
sale, then posting an enticing picture with a compelling description will
increase engagement on the post. Or it might excite your clients to visit you.
But it will embark a change, know it.
You can also learn from other real estate
professionals about how they’re letting their creative ideas flow. This will
allow you to add more creativity using quality first-hand photography.
3. Creative Videography
The best thing about Instagram is that it
gives you 15 seconds to add a short video and the bad thing is also the same.
It prevents you from posting a long video so users don’t turn it off.
But using the videography feature you can
help the audience to take a round of the home they’re planning to buy. If the
home is near the amenities like restaurants, malls or public parks then you can
also grab your audience by revealing these features.
Not only this but you can also share your
achievements, testimonials and your profiles that add credibility to your
business.
If you’re using Instagram for business, then
here are some don’ts that you should drop right now.
Don’ts of Instagram
- Posting Frequently: If you post more than two
times a day then the audience can turn your updates off. Post once or
twice but make sure it’s all quality and original.
- Commenting and Tagging: If you follow the other real
estate accounts and comment on their every post then it will piss them soon. They will take your words lightly.
- Multiple Hashtags: Excessive hashtags can confuse
users where to go and why. Research the hashtags before using and make
sure it’s relevant.
Tracking your Performance
When you start using Instagram, keep tracking
your performance. Are you even growing? How are audiences engaging with you?
Learning from the insights will help you to get better in your real estate
business promotion. Analyze which posts are getting noticed among the audience
and try to post more like that. If videos are drawing engagement then post more
like it.
If you haven’t started promoting your
business on Instagram then it's the right time to do it now. Otherwise, your
competitors will replace you anytime soon.
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