Virtual Reality In Hospitality

What is Virtual Reality?

Virtual reality, in this reference, can be defined as a world created with the help of computers that can be experienced and interacted with by humans in accordance with the laws of that world. In simple terms, Virtual reality is a reality created in such a way that humans can have an immersive and interactive experience. 



This is generally achieved by a closed headset, programmed simulations, and input tracking. Virtual Reality aims to create a completely immersive experience, in which the user is not aware of the human world around him, only the reality created by computers. This reality may resemble the world we live in, like pilot simulations, or have completely different laws reality, such as zero gravity simulations.

VR has the potential to revolutionize any business experience. Here are some of the promising applications of VR in the hospitality sector:

Marketing

Virtual Reality can be used as a marketing tool quite effectively. It can be targeted at traveling purchases, which are quite specific. Travelers can be given an accurate experience of whatever they want, to ensure customer satisfaction.  The immersive experience helps customers pic their options with full satisfaction. For example, an airlines company may give customers a tour so that they can market their services effectively. A restaurant might create a short video in virtual reality, showcasing their dishes, giving the customer an idea of what to expect.

Exploration

Virtual reality allows the tourism industries to showcase the location through virtual reality. Hotels can give travelers a virtual experience of their hotel through virtual reality. Prospective customers can be given the opportunity to explore the hotel themselves, virtually. They can have a preview of what the facilities look like, and what services are offered. It can also give the customers an idea about the ambiance, the restaurants, the menu and a lot more. The extent of possibilities is truly vast.

A virtual preview of a hotel, the atmosphere, and its services takes away the uncertainty experienced by travelers. It makes them feel comfortable and at ease. It is an excellent way of greatly improving the customer experience and to market the hotel.

Local attractions

The prospect of allowing tourists to get a virtual experience of their destination is not limited to a hotel. Visitors can explore entire cities with the help of virtual reality. If not the entire city, they can be shown the chief attractions of the place they are going to visit. A lot of additions can be made to these videos, such as the relation of historical events relevant to the place. Since the experience doesn’t have to be limited to audios, the tourists could even experience historical events through virtual reality.

This idea will allow an excellent itinerary planning experience for tourists. They will know exactly what to expect while visiting a place. They will know what attractions they like and will be able to devote sufficient time for them. A virtual experience of place wold also increases the popularity of the place, which in turn would improve the business.

Booking

This is an experience that could be added to the hotel exploration experience. Customers would be able to book rooms in hotels in the same experience of exploring the hotel and its services. This would improve customer service. Seamless integration of the booking experience in virtual reality would definitely increase customer satisfaction.

Conclusion

Digital virtual reality is a developing technology. It has not yet been introduced to the hospitality industry. However, it has the potential to revolutionize key elements of the sector. Multinational hotel chains like Mariott, Hyatt, and others have shifted their focus to VR content marketing.

Mariott has created a virtual reality film of three cities. It is therefore expected that the chain will be the first to employ virtual reality on a commercial scale. It can be said with certainty that VR has great prospects in the hospitality sector.

Authors Bio-  Vikram is the founder of TopOnlineTool. He is a businessman by day and writer by night. He has years of experience in business, technology, finance, and marketing field. He loves to share business & finance ideas through his collaboration.