SEO Will Be a Thing of The Past and Here's Why

Everything we need to grow our business is more selling of our products and how it is possible of course it requires marketing to get popularity among people thus will urge people to buy the product. Marketing could be offline that is the traditional ways and the other is online that is SEO. 

SEO (Search engine optimization) was emerged about a decades ago and was not common as now, every organization today has a separate SEO department. With time SEO has changed as it was before thus increased its demand and importance almost in every sector.

We all are aware that SEO is not new it has evolved in past but the changes that have made in SEO due to different google algorithms gave it a peak in recent years and still the expecting new trends in 2020 will surely help in effective business growth.

So ...what is SEO?

SEO stands for Search Engine Optimization. And this is probably one of the few things that have never changed. It refers to techniques that help websites achieve a higher ranking in organic results, making them more visible to people who are looking for companies, products or services through search engines like Google, Bing and Yahoo.

There are many components that help improve SEO in site pages. Search engines look for elements like title tags, keywords, image tags, internal link structure, inbound links (so-called inbound links).

But search engines also control the structure of the site and the design, visitor behavior, and other external factors (i.e. that live outside your site), to determine how to classify it and place it among the results pages.

But to explain the importance of SEO today, we need to study how it has changed and outline exactly what the SEO is not.

How has SEO changed?

SEO now is somewhat very advanced and import the most of technology in it. Take a look at how SEO has changed and become more demanding now.

Doing SEO is not inserting as many keywords as possible into the site:

Optimizing with keywords does not mean adding as much as possible in your content. In fact, this could even damage SEO, because search engines will recognize that you are doing keyword stuffing - which means entering keywords too many times, simply to try to position yourself for those particular keywords.

Nowadays, you have to use keywords naturally within the content, not by forcing them. I'm not going to give you a particular number of repetitions of the same keyword within each page, but if you seem to overdo it, you should stop writing it.

SEO today is more focused on content than on keywords:

Before creating a new site or blog page, you are probably thinking about how to insert keywords in the post. But it shouldn't be the only thing to focus on - maybe it shouldn't even be your primary goal. Whenever you create content, your goal should be to write what really matters to your audience, not how many times to add a keyword (or phrase)!

If you do that, the page will naturally optimize for the most important keywords! Understanding your target audience (the buyer personals, which is your buyers) and what interests them is the secret to attracting visitors who are interested in your law essay help UK websites, through search engines.

Searching on social media is an important factor:

One of the biggest changes in the last decade are the way social media plays in SEO. Even just a few years ago, the content you wrote in social networks made no difference. Now the SEO takes into account tweets, retweets, authorities on Google+, and other social signals.

Searching on social media is important both for shared content and for people who are connected to you. They could be a Facebook friend, a Twitter follower, or a connection with another social network.

This means that when you are thinking of an SEO strategy for your company, you must also think about the social strategy that fits into the puzzle.

The visitor experience on your site is important:

Think of Search Engine Optimization as "Search Experience Optimization." It is not important for users to only find your website, but also (and above all!) Stay on your site and interact with the content.

The SEO takes into account the visitors: both if the visitors were a lot of time on your website, and if they were involved with other contents. If you position yourself well for a keyword and attract a visitor who is not interested in your content and will leave soon, for sure this will not help. Think about your visitors and the content they are looking for, rather than how many people you can attract!

The first page in the ranking does not mean guaranteed success!

In the past, the success of SEO was measured based on the position reached in search engines, particularly if the first position on Google was reached (top on the first page). But to classify first for a period, does it mean to have results?

Not always. You could position yourself very well for a keyword not suitable for your business. This way you appear on search engines, get a lot of traffic, but then site visitors realize that your company is not what they were looking for. You can't make money online out of this traffic, so classifying yourself for this particular keyword is basically useless.

Also, you don't necessarily have to be in the top three results to succeed. In reality, if you rank well in the following pages, you can still have a high click rate, albeit a decidedly smaller one. This is good news for those who can't bring pages to the top.

But always remember: the amount of traffic to your page counts much less than that traffic is qualified.

So, to sum up, what is SEO now and why it is important now?

It's still the same thing a decade ago - a set of tactics that, when used correctly, help you position yourself better in search engines. It's just that the tactics you need to use have changed because what the search engines want has changed.

It's up to you to stay up to date on the latest trends, and remember that ultimately the goal of search engines is to provide the best possible experience to your end-users (researchers!). If you have this goal in mind, you will probably make good SEO choices, even if you are not fully up to date on every single nuance of search engine algorithms.