Google
is studying a new update of the search algorithm, this is what emerges from the
post by Richard Gingras, Google vice president and head of Google News.
Google
Search was built to provide everyone access to information on the web — and
with tens of thousands of web pages, hundreds of hours of video, thousands of
tweets and news stories published every minute of the day, our job is to sift
through that content and find the most helpful results possible. With news, in
particular, we always aim to show a diversity of articles and sources to give
users as much context and insight as possible.
The
key concept - it must be said - on which it is worth dwelling is that Google
Search was created not only to provide everyone with free access to information
on the Web but also and above all to make this information as useful as
possible and that can offer users the greatest context and depth possible.
Google has declared war on fake news and poor quality content
is now well known, but what matters now is that the update of Big G aims
precisely to combat rough and non-original content.
In-depth the news will be rewarded in SERPs, those that require great effort from
publishers, which are the result of explorations, investigations, and studies.
Not only that but more and more relevance in the redefinition of search
results will also have the authoritativeness and credibility of the newspaper
and the publisher.
This means that the actuality of the news will no longer count -
or rather not only - but its originality. In this way, users will be able to
know the newspaper that first made that news known and will have easier access
to the original and in-depth content.
Change the ranking to encourage meaningfully original reports
There
is no univocal and always valid definition of significant original reports, an expression used by Richard Gingras. It is a continuous evolution, which also
depends on the sector, the publishers, and the news in question.
For this Google will strive both to give the right meaning to the original reports and to understand the life cycle of a story, news.
Many
times, in fact, it happens that, in the whirlwind of publications on that news,
the original and original story ends up being buried by other sources.
Google, on the other hand, wants to make sure that the original
news continues to maintain its visibility over time and, at the same time wants
to give the right relevance also to the latest news.
To
optimize these signals, Google relies on more than 10,000 rater’s worldwide,
evaluators who examine the results and, although they cannot modify the SERPs
with their feedback, they can instead improve the algorithms.
The operating principles of the algorithms are illustrated in the
guidelines that Google issues to its raters and, among these, in section 5.1
specifies to use the highest rating of the news, which allows identifying
original, in-depth, investigative reports.
In the end,
always optimize content for users
To
be awarded in the SERP will be the news that offers content that would not be
known if that post had not been published. So it reads:
That provides information that would not otherwise have been known
had the article not revealed it. Original, in-depth, and investigative
reporting requires a high degree of skill, time, and effort.
But
that's not all, because of the general reputation of the publisher and his
authority in the sector will also play a major role.
Author Bio:
Angelina is a senior Digital Marketing Professional and a writer
at a leading digital marketing company. She is a self-made lady, who has a
Master's degree in Business Administration. She is independent, ambitious,
bold, and liberal. She is a hardworking young girl who is generous with her job
and also does a blogging in different niches such as football stadium led
display manufacturers, electronics, current affairs, etc.
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